Why a Professional Logo Does Not Cost Less Than $100

This is something that has been brought to my attention by recent events while being an independent designer and provider of promotional branding services. Many people understand the significance of  a strong brand culture and the overwhelmingly positive influence and reputation that said branding could foster for their company. However, occasionally you get people who are budgeting strictly for their business, and they do not want to spend more than $30 bucks on a logo, this is very unwise and will certainly backfire.

Many times these people cite the rare example of the Nike logo as an example to rationalize their lack of spending on a logo, which was designed for $35 bucks by Graphic Design student Carolyn Davidson back in 1971 for Nike Co-founder Phil Knight, other examples show logos costing upward of 1 Million U.S. Dollars when commissioned by design firms. Other times business starters are designers themselves and opt to create their own logo at nearly no cost, there are still the costs of the computer LCD data bites, the software and storage being used to design and store the logo and the tools such as the rendering material and design paper needed for the physical renditions in the conceptualizing process of the design. 

 with the example of the Nike logo, many people don't take into account the rate of inflation between 1971 and now, here is a basic illustration from an inflation calculator to give a general idea, in other words $35 in 1971 is equivalent to $214 and some change in 2018. 

Inflation Calculator

Now take a look at Logos I've Conceptuali and Designed!